The people behind the playbooks

Written by people who have run the club

Every article on this site is filed by one of three subject-matter voices, each owning a different corner of a wash business: the membership funnel at the pay station, the recurring billing that keeps it alive, and the local demand that fills the lanes.40 articles published so far.

Nico Ferraro

Car Wash Membership Strategist

Tampa, Florida

Nico spent nine years running the membership program for a three-location express tunnel operation before moving into GoHighLevel consulting.

Unlimited wash club design
Tier-ladder pricing
Kiosk-to-membership conversion

15 articlesRead their work →

Rhea Malhotra

Recurring Revenue & Billing Automation Lead

Austin, Texas

Rhea is a recovering RevOps analyst who got obsessed with the quiet math of recurring billing: dunning windows, decline codes, and the 3-6% of members every wash loses to expired cards.

Failed-payment dunning sequences
Card-vault and retry logic
Churn cohort analysis

9 articlesRead their work →

Wyatt Coleman

Local Demand & Fleet Acquisition Specialist

Kansas City, Missouri

Wyatt grew up around his family's full-service wash in the Midwest and now helps independent operators chase the deals they leave on the table — corporate fleet contracts, weather-driven weekend surges, and the Google-review pipeline that fills empty bays.

Fleet and corporate account acquisition
Weather-triggered promotions
Review and reputation automation

16 articlesRead their work →

Bylines you can trace

Each byline links to the writer who filed it and the area they cover, so you can judge a playbook by who wrote it. These are the site's editorial voices, writing from wash operations and GoHighLevel implementation experience. They are not your accountant, your payment processor or your equipment supplier, and nothing published here is financial, legal or tax advice. Pricing, billing and chemistry decisions stay with your site.